Learn how to write a research report on an academic level. This minor is for you if you are really into doing research and want to do a masters but cannot do the premaster option within Zuyd. You will learn how to adopt an academic perspective, where the added value to research is more important than the practical application in a real-life setting. To this end you will be given a research problem in the field of digital or intercultural communication, a research design, and an instrument. With these tools you will work towards increasing your skills in writing an academic paper.

Sustainability issues play an ever larger role in today’s business, technology and life sciences. We all feel a growing need to reduce social inequality and environmental harm in the world. This minor offers you a helicopter view of this weighty subject through knowledge, ‘real life’ cases, and research-based skills. You will follow a multidisciplinary approach in which you will tackle all kinds of topics related to sustainability in business (ethics, communication, finance, marketing), sustainability in technology (lean production, concept zero/carbon footprint), and sustainability in life sciences (biomaterials, DNA, technology and health). Are you that next-gen professional that seeks to improve our planet?

Get an improved understanding of the practical aspects of sustainability issues – in business, technology and life sciences. And enhance your practical and research-based consulting skills in this broad and challenging field. In this minor you – and students from other disciplines – will engage into relevant field work and receive coaching, supervision, and expertise sessions on all the skills a sustainability applied consultant needs. All three scientific fields (business, technology, life sciences) will be integrated in this course – that follows the HILL approach – and will finally come together in a large real life project on the subject of sustainability.

Are you curious about the artistic possibilities of artificial intelligence?
Do you wonder how to link your practice as an artist to AI?
And do you have the guts to engage in artistic research on unfamiliar - and frankly quite agonising - terrain?

Then join this exciting course!

As a student you will soon find yourself in an increasingly diverse labor market. Having 'global citizenship' competencies is therefore crucial for today's higher education professional! That is why we offer you this minor in which you can improve/practice your intercultural competencies, gain knowledge in the field of cultural diversity (local, Euregional and global) and give you the opportunity to make an impact in the society where you think change is necessary.

How are you going to do that?
You will be guided while working on your own creative assignment on a topic in the field of cultural diversity and intercultural communication of your choice. With students from different disciplines, you will increase your intercultural knowledge and skills by participating in various educational activities such as excursions, workshops, (guest) lectures and interactive games.

Experiences of students: 
“I liked the idea of having more freedom in your assignment and being able to be creative with it.”
 “I thought it was very interesting because we had never done something like that before.”
 “Made me more motivated and excited to work on it because it was more fun due to involving own interests.”

Eastern Europe constitutes a large part of Europe. Gaining more insight into the differences between East and West, but also between the various Central and Eastern European (CEE) countries is a must – especially if you have future plans to conduct business in this part of Europe. What happens in CEE, the former socialist region of Russia, affects the shape of the world in the 21st century. In terms of politics, international relations, economics, society, culture, and global security. This minor helps you to understand and analyze the complex identities of CEE countries and acquire a very basic knowledge of conversational Russian.

Directly on to the Master's in International Business or the Master's in Management of Learning at Maastricht University? You can if you take this minor in six months of your studies. You will attend lectures and tutorials and also organise your own meetings as a group. You will follow two modules. In part 1 you acquire research skills and gain insight into the academic world (research methods, statistics, science skills). In part 2 you will continue with statistics and deepen your knowledge of an elective (marketing, finance & accounting or strategy & organization). This minor (40-45 hours/week) is for go-getters!

Consumers want to be able to consume something at all possible times. More and more often you see food and drink manufacturers and suppliers responding to this desire for convenience. In the fast-growing foodservice market in particular, companies are adapting their resources and strategy accordingly. Convenience, hospitality and direct contact with the consumer are the key words here. Companies want to create emotional value in order to enter into a long-term relationship with the consumer. This translates into more and more convenience stores in offices, institutions and schools. Be challenged to develop product and concept innovations in food!

Event management is hot! Billions of euros are spent annually on the organization of events. Both business and public events are the ideal stage for bringing people together and communicating messages. A new development is the combination of events with 'brand' events of major brands such as Heineken and Red Bull. If you choose this minor, you will soon be helping event organizations such as CLC/Vecta and IDEA to become more professional. You will learn to organize and manage pop and dance festivals, cultural and sports events, staff parties and product introductions. And: thanks to the CLC/Vecta certification, this minor will earn you an exclusive quality seal!

If the word Gastronomy sets off a mouth-watering response in you, then this is YOUR minor! You will be crammed for a test: creating and developing a new gastronomic experience that is innovative, tasty, and sustainable. This includes the creation and delivery of a dish concept with substantial choices, providing added stakeholder value. With social, nutritional and food trends in mind you will reflect on existing and new gastronomic concepts and adjust the organization to boost your own gastronomic experience. Lastly, you will implement the gastronomic experience you concocted via a final event that you organize.

Reinventing international business is the primary aim of a ‘Global Social Enterprise’ (GSE). This minor is all about challenging ways of critical thinking and working to create the international business of tomorrow. Discover new ways and concepts of doing business, with a human and environmental focus. Dive into Global Green Marketing (marketing strategies, planning, corporate social responsibility), Environmental Communication (promoting your company/brand/products as environmentally responsible), and Stakeholder Management (balancing and protecting the interests of investors, employees, consumers, the community, and the environment). Be a part of the future!

In this minor you will develop a new brand for the extension of the portfolio of an existing hotel chain. You will develop a brand pitch (that you will pitch to the management of that hotel chain) and a concept book where you explain the steps you undertook to create the brand. Fundamental is that your new brand taps into the needs of your target group and will WOW your guests. We discuss topics like branding, innovation, social sustainability, consumer psychology, loyalty, intercultural perspective and pricing & revenue management. Importantly, this minor discusses the above mentioned topics for more traditional and luxury hospitality management. With the global luxury travel market consisting of USD 1.28 trillion in 2022 and an expected compound annual growth rate (CAGR) of 7.7% from 2023 to 2030 (Grand View Research 2023), its share in the travel market is too significant to be ignored. 

This minor offers an in-depth exploration of People, Culture and Leadership in different contexts, with attention to hospitality, diversity and sustainability. During this minor you will critically, creative and collaborative evaluate and reflect on the acquired knowledge and insights regarding ethical leadership and coaching skills. We focus on developing a hospitality mindset across industries in a rapidly changing world.

Do you want to look beyond the borders of your own profession and learn how different professions can work together in teams to provide optimal, internationally-oriented care? You will gain insight into the cultural differences between people, professions, institutions and countries and how you can deal with these differences constructively. What visions, forms of collaboration and working methods do you encounter 'worldwide'? You will work together in different ways and in different working groups. We work in theme-based weeks on a project. There are guest lectures in which external lecturers present recent developments. All this forms the basis for a project that you will develop together with fellow students from other professional groups during this minor.

During the Minor Health International 1 you started your internship abroad and/or worked with other students on your project abroad or Erasmus+ internship. The Minor Health International 2 gives you the opportunity to complete your internship abroad and/or continue working on your chosen project. 
The Minor Health International 2 is only open to students who are doing an internship abroad and have completed the Minor Health International 1.

Is hospitality in your blood? Do you like to put the guest, customer, client or patient first? Then you will learn here how you can strengthen this hospitality as an internal or external advisor - in organizations, but also in neighborhoods or cities. Together with students from other disciplines, you will study various hospitality models and learn to apply them. You think about trends and developments, new markets, intercultural themes, but also about ethical issues, risks and opportunities. In short, you will learn what is needed within an organization or neighborhood to achieve real hospitality and how you can translate this insight to the relevant sector.

Do you like to be independent and dislike (a lot of) direction, restrictions, and routine? A good chance that you are a born entrepreneur or intrapreneur (an employee with an entrepreneurial mindset). Someone that is always looking for opportunities. During this minor you learn to come up with an original idea and create value. Work on your personal development and come up with – and pitch – your innovative business concept!

Toegepast Onderzoek levert ons nieuwe innovaties op het vlak van duurzaamheid, circulariteit en gezondheid. Samen met het werkveld, doen wij onderzoek op de Chemelot campus in Geleen. Heb jij ook zin om hier je steentje aan bij te dragen? Kom dan samen met ons onderzoek doen en ontdek ook hoe jij bij kan dragen aan de toekomst. In deze minor kan je niet alleen wetenschappelijk onderzoek uitvoeren, maar kijk je ook naar hoe je deze onderzoeksresultaten het best kan communiceren. Via een persoonlijk traject kijken we hoe we jou hier het best bij kunnen begeleiden. Neem dus zeker contact met ons op!

Toegepast Onderzoek levert ons nieuwe innovaties op het vlak van duurzaamheid, circulariteit en gezondheid. Samen met het werkveld, doen wij onderzoek op de Brightlands Chemelot Campus in Geleen. Heb jij ook zin om hier je steentje aan bij te dragen? Kom dan samen met ons onderzoek doen en ontdek ook hoe jij bij kan dragen aan de toekomst. In deze minor kun je toegepast onderzoek uitvoeren, terwijl je je kennis en skills kan uitbreiden met een verdiepende literatuurstudie. Via een persoonlijk traject kijken we hoe we jou hier het best bij kunnen begeleiden. Neem dus zeker contact met ons op!

A shining career in Hotel Management! To help you attain this goal this minor allows you to combine two essential subjects: Revenue Management (RM) and Real Estate Management (REM). As a Revenue Manager your job is to understand customers’ perception of product value and tune in to their expectations. You will be working with (or as) the Hotel General Manager/REM Manager to assure that the hotel generates the required profit and cash flow. To this end you will develop insight into several business fundamentals which you will then apply in a real case project, e.g. setting up a new hotel or a refurbishment project.

Are you an International Business (IB) student? Then this minor is right up your sleeve. You can expect an improved understanding of sustainability-related issues in business. Issues regarding sustainable production, consumption, and financial behaviour. In ‘Sustainable Marketing’ you will learn about promotion and communication of responsible products and practises. In ‘Sustainable Finance’ you learn to making decisions allowing for environmental and social considerations. And in ‘Sustainable Supply Chain Management’ you learn how to integrate environmental and financial practises in the entire supply chain – form product design right up to the end consumer.

At the end of this minor, you will understand the origins, development and causes of modern terrorism. You will be able to explain which criteria are relevant in making someone a terrorist, and how societies (and governments) respond to (as well as try to prevent) terrorism. You will be able to apply this knowledge to contemporary situations.

You will learn how to find, recognize and apply new insights and opportunities through the smart use of data and visualizations. You will also learn to understand the role of data and visualizations in modern society, how to interpret these data and visualizations properly, and how to deal with this data and visual input (data & visual literacy). All this is based on concrete questions from business practice. The minor consists of a general, knowledge-expanding part (understanding data visually, data as work material, innovation with data) and a case study from business practice which you work on as a team.